THE HISTORY OF ROCKY RENTS
Rocky Rents was born from the deep roots of Western Canada’s equipment industry. As Rocky Mountain Equipment (RME) expanded through key acquisitions – including the purchase of Robertson Implements – its commitment to serving customers across agriculture, construction, and commercial sectors continued to grow. Robertson implements, a respected name in the prairies, brought with it a strong rental division built on local relationships and hands-on support. In 2022, that rental arm was rebranded as Rocky Rents – a name that reflects both its trusted legacy and its future as RME’s dedicated equipment rental solution.
History
The Beginning of Rocky Rents
Rocky Mountain Equipment (RME) renames acquired rental division in Swift Current Rocky Rents and opens additional location in Edmonton
RME Celebrates 10 Years
Rocky Mountain Equipment (RME) celebrates 10 years as a publically traded company. RME marks the occasion with an eight month long Ultimate Rocky Experience contes, in the end rewarding two customers with an equipment and technology package valued at over $300,000
The Rebrand pt. ii
Rocky Mountain Equipment (RME), a new take on an existing name, along with a bold red RME shield, becomes the new name and brand of company across Canada.
More than just advertising text, colors, and logos, the rebrand is also an opportuity for RME to re-focus its people and its values; to help refresh and solidify the culture. The Missions/Vision/Values is created and has been shared with every employee since.
The rebrand pt. i
Consultations with employees and customers reveal the need for ONE brand that descrives WHO RMDI is and WHAT RMDI stands for.
This happens at a time of great enviromental and economic unrest in Alberta, but a timely opportunity for RMDI to demonstrate they are the partner who is there for its customers anytime, anywhere. In a word, dependable.
The decision is made to consolidate every store under a single name.
Corporate Office is Established
Rocky Mountain Equipment (RME) corporate office is established - 3345 8th Street SE, Calgary, Alberta
Acquisitions
Rocky Mountain Equipment Dealerships Inc (RMDI) begins making acquisitions across Western Canada. Each store remains under its own brand, maintaining it's own identity, while operating under the RMDI umbrella
Do you need heavy machinery? We have the solution
We have long since decided to be a driving force in combatting climate change and with our commitment to Science Based Targets, we accelerate the transformation urgently needed in our industry. To achieve our goal of net-zero greenhouse gas emissions by 2040, we work closely with municipalities, cities, suppliers, customers and other partners.